What ad wizards thought this campaign was a good idea? Babies and Life Insurance? What the Fuck? I hope who ever creatively cast this spell on lame adverstising got fired. Did the board meeting discussion sound something like this "Hey boss, what better way to lure potential customers than to use babies making silly faces? Everyone loves babies and silly baby faces!" Wrong, dorkus. This ad does nothing to promote purchasing life insurance. It only reiterates the falsified claim that babies can get away with anything, including lame silly faces and advertising. Oh and by the way Life insurance is just another form of gambling. You pay into a system that doesn't want to you to collect should at one point you or your loved ones need the money in the future.
See, people keep thinking that we don't love babies. Let us set the record straight: we love babies. Freakin' love them. Cool babies, that is. It's the lame ones that are just ruining the whole thing for everybody. So we decided to do something about it.
Sure... we understand that a baby's lameness is the considerable fault of its parents; but we aren't here to figure out those minute distinctions of blame. No - we here at YBIL are simply here to give our totally uber lame baby friends a little constructive criticism. And that's what this is all about: helping fix the problem, not just complaining about it. Because we love babies, and we are not complainers.